{"id":11876,"date":"2021-06-14T17:15:23","date_gmt":"2021-06-14T15:15:23","guid":{"rendered":"http:\/homeinstead.de\/franchise\/?page_id=11876"},"modified":"2021-09-08T10:19:07","modified_gmt":"2021-09-08T08:19:07","slug":"konzept","status":"publish","type":"page","link":"https:\/\/homeinstead.de\/franchise\/ueber-home-instead\/konzept\/","title":{"rendered":"Konzept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11876\" class=\"elementor elementor-11876\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534ef62b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534ef62b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba9c2d8 LShadow RShadow\" data-id=\"4ba9c2d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48057b42 elementor-widget elementor-widget-spacer\" data-id=\"48057b42\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50afefb5 elementor-section-items-stretch elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"50afefb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-76e69168 LShadow\" data-id=\"76e69168\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e1fea3 elementor-widget elementor-widget-heading\" data-id=\"55e1fea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vom Nischenanbieter zum Marktf\u00fchrer: Das Gesch\u00e4ftsmodell von Home Instead<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61818322 elementor-widget elementor-widget-text-editor\" data-id=\"61818322\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"fontstyle0\">Home Instead besetzt in diesem Wachstumsmarkt der Pflege und Betreuung eine Marktnische: Wir stehen f\u00fcr die stundenweise, nicht-medizinische Betreuung von hilfs- und pflegebed\u00fcrftigen Menschen in deren eigenem Zuhause sowie f\u00fcr die Entlastung der pflegenden Angeh\u00f6rigen. Die damit verbundenen Dienstleistungen werden von geschulten Betreuungskr\u00e4ften unter Anleitung von mindestens zwei examinierten Pflegekr\u00e4ften erbracht.<br \/>Im Wachstumsmarkt der Pflege und Betreuung schlie\u00dft Home Instead mit seinem Dienstleistungsangebot so eine wichtige Marktl\u00fccke. Im Gegensatz zu den im Minutentakt arbeitenden ambulanten Pflegediensten kann Home Instead seine Dienstleistung flexibel nach den W\u00fcnschen seiner Kunden erbringen und erm\u00f6glicht damit vor allem auch eine Entlastung der pflegenden Angeh\u00f6rigen \u2013 denn gut 70 Prozent der Pflegebed\u00fcrftigen werden zuhause versorgt.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5aae2782 RShadow\" data-id=\"5aae2782\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53ae77f8 elementor-widget elementor-widget-spacer\" data-id=\"53ae77f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496030f6 elementor-section-items-stretch elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"496030f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-164074a2 LShadow RShadow\" data-id=\"164074a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d45501d elementor-invisible elementor-widget elementor-widget-image-gallery\" data-id=\"d45501d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-11876 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"381\" height=\"465\" src=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s3.jpg 381w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s3-246x300.jpg 246w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"465\" src=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s2.jpg 380w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s2-245x300.jpg 245w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"470\" src=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s1.jpg 386w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/s1-246x300.jpg 246w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68a46ae elementor-section-items-stretch elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"68a46ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1356faa LShadow RShadow\" data-id=\"1356faa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e2573d elementor-widget elementor-widget-heading\" data-id=\"9e2573d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leistungs-Positionierung<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97681fe elementor-widget elementor-widget-text-editor\" data-id=\"97681fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"fontstyle0\">Als Erg\u00e4nzung zu den ambulanten Diensten tr\u00e4gt der Service von Home Instead dazu bei, dass die betroffenen Senioren und hilfs- und pflegebed\u00fcrftigen Menschen die notwendige pers\u00f6nliche Unterst\u00fctzung im Alltag erhalten. So f\u00fchren Strategie und Leistungs-Positionierung zu einem leicht erkl\u00e4rbaren Gesch\u00e4ftsmodell.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35b280 elementor-widget elementor-widget-image\" data-id=\"e35b280\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2872\" height=\"1864\" src=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung.png\" class=\"attachment-full size-full wp-image-12183\" alt=\"Home_Instead_Franchise_Leistungspositionierung\" srcset=\"https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung.png 2872w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung-300x195.png 300w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung-1024x665.png 1024w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung-768x498.png 768w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung-1536x997.png 1536w, https:\/\/homeinstead.de\/franchise\/wp-content\/uploads\/sites\/9\/2021\/06\/Home_Instead_Franchise_Leistungspositionierung-2048x1329.png 2048w\" sizes=\"auto, (max-width: 2872px) 100vw, 2872px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee2db7 elementor-widget elementor-widget-text-editor\" data-id=\"5ee2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Anders als im Tourenmodell der klassischen ambulanten Pflegedienste erfolgt die Betreuung durch die Home Instead Mitarbeiter nicht im Minutentakt, sondern auf Stundenbasis. Dies erm\u00f6glicht eine menschlich pers\u00f6nliche Betreuung \u2013 ganz auf individuelle Bed\u00fcrfnisse zugeschnitten. Und es erm\u00f6glicht die stundenweise Entlastung von pflegenden Angeh\u00f6rigen, die dadurch wichtige Erholungszeit gewinnen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vom Nischenanbieter zum Marktf\u00fchrer: Das Gesch\u00e4ftsmodell von Home Instead Home Instead besetzt in diesem Wachstumsmarkt der Pflege und Betreuung eine Marktnische: Wir stehen f\u00fcr die stundenweise, nicht-medizinische Betreuung von hilfs- und pflegebed\u00fcrftigen Menschen in deren eigenem Zuhause sowie f\u00fcr die Entlastung der pflegenden Angeh\u00f6rigen. Die damit verbundenen Dienstleistungen werden von geschulten Betreuungskr\u00e4ften unter Anleitung von [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11910,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-11876","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Konzept | Home Instead Franchise<\/title>\n<meta name=\"description\" content=\"Vom Nischenanbieter zum Marktf\u00fchrer: Das Gesch\u00e4ftsmodell von Home Instead f\u00fcr Franchisenehmer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homeinstead.de\/franchise\/ueber-home-instead\/konzept\/\" \/>\n<meta name=\"twitter:label1\" 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